Born in Hollywood, Florida, and raised between Northeast Georgia and Southern California, Maddie Govedich is an events and brand experience professional dedicated to crafting immersive moments that capture the essence and emotion of a brand.

Her love for fashion began early—her mother hosted Cabi fashion shows at home and took pride in dressing Maddie and her identical twin sister with style and confidence. What started as a childhood fascination evolved into a lifelong passion for fashion, storytelling, and the power of brand communities.

Maddie earned her B.S. in Business Administration with a concentration in Marketing from Georgia Tech, where she initially began studying Neuroscience before realizing her true calling in fashion and brand management. She graduated cum laude and went on to work for fab’rik, a contemporary women’s boutique, where she excelled as both stylist and store manager, consistently surpassing sales goals and leading her team with creativity and care.

Her drive and curiosity led her to SCAD FASH Museum of Fashion + Film, where she transitioned from part-time support to Operations Manager, leading a 20-person team, elevating guest engagement, and growing membership by 300%. Today, Maddie serves as an Events Planner on SCAD’s Signature Events team, producing the university’s most prestigious experiences—including the SCAD Fashion Show, Commencement ceremony, and the André Leon Talley Exhibition Reception—ensuring each event reflects creativity, excellence, and brand integrity.

She also holds a Master of Arts in Luxury & Brand Management from the Savannah College of Art and Design, merging analytical insight with creative strategy.

Across every project—from luxury event production to social media marketing and influencer collaborations—Maddie strives to create meaningful, memorable experiences that connect people to brands in an authentic way.